Our clients have always applied Simmons data to create massive advantage in the market, by finding unexpected connections between consumers, brands and media. Many of those clients hire research companies to run custom projects and fuse those studies with other data sets, which typically takes weeks to accomplish. Clearly, the need for faster, culturally relevant insights has never been greater.
During this webinar, Kalyan Lanka (Chief Strategy Officer at Simmons) introduced Instant Edge, a survey-powered, proprietary insights generator. Kalyan demonstrated how to leverage Instant Edge to unearth and understand consumer sentiment and relevant market trends, and instantly fuse those results with Simmons’ National Consumer Study, providing marketers with the ability to instantly shift strategies and create brand differentiation.