Profiling the digital consumer
Simmons Cross-Platform Media Insights (formerly Simmons Connect), is an industry-first consumer profiling and media planning tool that links over 60,000 consumer elements to detailed insights on consumers’ use of 11 traditional and digital media platforms. Reach, time spent and activity usage measures integrated with consumer insights, including brand preferences, shopping habits, opinions, lifestyles, media consumption, language preferences of Hispanics and more provide a single-source view to understand your target consumers.
Features & Capabilities
- Consistent and uniform measures across activities, time spent, and reach for each of the eleven traditional, digital, and mobile platforms measured.
- Easy-to-use tools and visual reports, empowering quick and efficient data analyses.
- Measures app and website usage at the category and title level for smartphones, tablets, and PCs.
- Link media device usage with over 60,000 rich consumer insights, including demographics, brand usage, and psychographics.
Cross-Platform Media Insights is powered by a state-of-the-art digital and mobile media panel that collects online and mobile activities of opt-in panelists, such as the use of mobile apps and web behaviors, through digital devices that panelists install on their smartphones, tablets, and home computers. Because mobile and digital media panelists include U.S. adults who have completed the trusted Simmons National Consumer Survey, Cross-Platform Media Insights delivers marketers the most complete and vivid profiles available for understanding today’s mobile and digital consumer.