A more granular view of the American consumer

Supplement Simmons' National Consumer Insights with consumer segmentation tools. These resources – a few of which are offered free of charge to clients – provide a more granular picture and understanding of the American consumer.

The following segmentation systems are available:

Auto-Motives

Explores the mindset of America’s drivers, including attitudes and opinions about vehicles and driving.

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Consumer Privacy

Explores consumer sensitivity to the subject of privacy and how they react to new trends in data sharing.

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Economic Outlook

Identifies how different segments of the population evaluate their personal fiscal outlook.

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Food & Lifestyle

Deep insights into consumers’ diverse eating habits and attitudes about food.

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GreenAware

Analyzes the environmental outlook of consumers, including buying behavior, brand preferences, attitudes, opinions, and media habits.

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Health & Well-Being

Provides vivid insights into consumers’ health and diet attitudes and motivations, behaviors, and lifestyles.

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Hispanic Acculturation

Identifies Hispanic/Latino consumer participation in both Hispanic and non-Hispanic cultures.

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Mobility Adoption

Provides deep insights into Americans’ world of mobile communication, information, and entertainment needs.

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Political Personas

Delivers vivid insights into key voter segments, including attitudes and opinions on key political issues and social trends.

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Product Placement: Television

Measures consumer receptivity to product placement in television programs.

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Product Placement: Movies

Measures consumer receptivity to product placement in movies.

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Retail Shoppers

Highlights the distinct mindset of consumers, their shopping behavior, and their preferences.

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Technology Adoption

Provides details into consumer's use and adoption of technology.

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Tipping Points

Identifies consumers most responsible for taking an idea, trend, or behavior and making it spread like wildfire.

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VantageScore

Delivers valuable insight into consumer creditworthiness, combining easy to understand ranges of credit scores (from 501 through 900) with natural grade levels (A to F), corresponding to score range.

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Waistband Segments

Deep insight into the food preferences, self-image, health, psychographic profiles, lifestyle characteristics, and media preferences of consumers.

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Web Data Integration (WINS)

Combines data from Hitwise and Simmons, providing deep insight into consumers’ online and offline behavior.

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