Delivering the mindset of America’s young consumers
The Simmons National Kids and Teens Studies deliver actionable insights into the behaviors, attitudes and brand preferences of America's youth through a comprehensive, continuously-fielded survey of approximately 4,200 kids and teenagers, including both English and Spanish-speakers, between the ages of 6 and 17.
Released twice annually, the Simmons Kids and Teens Studies provide a single-source measurement of the media youth use, the products they consume and the brands they like best. In addition, it offers a wealth of information on their attitudes about money, parents, friends, media, fashion, self-image and much more.
The Simmons National Kids and Teens Studies provide advertisers and brands unprecedented insight into how to best market to children.