Delivering the mindset of the American consumer

Simmons National Consumer Insights (powered by the Simmons National Consumer Study) brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study is the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including over 7,500 English- and Spanish-speaking Hispanics.

Released quarterly, National Consumer Insights utilizes a patented, single-frame sample design.

Features & Capabilities

  • Measurement of over 60,000 consumer elements.
  • All major media, including traditional and emerging media and mobile platforms.
  • Over 1,000 distinct English- and Spanish-language media properties.
  • Unique insights on language usage and preference, country of origin, and Hispanic acculturation.
  • Over 600 consumer attitudes, opinions, and segmentations, including culturally relevant and language-specific advertising and messaging measures.
  • Measurement of more than 500 product categories and over 8000 brands.
  • In-depth demographic and lifestyle characteristics.

Key Benefits

Deeper Consumer Insights

Simmons provides additional insights beyond the general adult population, including analysis of Kids & Teens, Multicultural, LGBT, and supplementary consumer segmentations that provide a more granular picture of the American consumer.


Unique insights and vivid profiles of Hispanic consumers including lifestyles, attitudes, brand preferences, media use and more.

Kids & Teens

Actionable insights into America's youth through a continuously-fielded survey of 4,200 English and Spanish-speaking kids and teens (ages 6 - 17).


The only syndicated, national research survey that measures the lesbian, gay, bisexual, transgender (LGBT) population.


Supplementary consumer segmentations provide a more granular picture and understanding of the American consumer.

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