Turn actionable insights into targeted geographies
From the products Americans buy to consumer attitudes and lifestyles, Simmons Local Consumer Insights (formerly SimmonsLOCAL) reports on the robust geographic nuances of all of America’s 209 media markets. Through a single powerful database, Local Consumer Insights delivers superior intelligence that drives consumer targeting, market evaluation, and media planning decisions. Local Consumer Insights includes the same in-depth, trusted information on lifestyles, attitudes, purchase behaviors, and media usage as Simmons' National Consumer Insights.
Features & Capabilities
- Available through Simmons OneView platform, enables easy to build, read, and export crosstab data runs.
- Includes a number of pre-built segmentation systems, including retail shopping, mobile phone, food/lifestyle, and others, to reach people with specific characteristics.
- Available for all 209 national media markets, with analysis down to the zip code level for each of them.
- Import custom geographies to define your specific territories, across counties, states, or media markets.
- Actionable, customizable maps by market, county, ZIP Code or a combination of geographies can be created using visual analysis tools.