Score big with insights into fan behavior

The Sports Fan and Engagement Study allows marketers to understand and analyze sports fandom in the United States across key categories. Get deeper insight into your fans and those in the competitive space; what drives their spending, engagement (digital, traditional, and social), and behaviors, and learn how to maximize the potential of current and future fans.


Features & Capabilities

  • Sport, team and league-specific data to drill down
  • Segmentation of fandom by sport across all sports measured
  • Fan engagement (digital, traditional, and social) and path to fandom
  • Sponsorship and advertisement of sports teams, leagues, and athletes
  • Sports attitudes and opinions, including attitudes about kids and sports participation
  • Spending on sports-related items, including spending at sports events by category
  • Professional and development-level interest in sports
  • The new worlds of sports, including fantasy sports and eSports

Key Benefits

Leverage these sports-specific questions with over 60,000 variables, including Hispanic-specific questions on media, advertising, language, culture, and more.
Share the cost of a custom-type study with others in the sports vertical, as well as agencies, PR firms, and others.
Enhance marketing, advertising, and sponsorship strategies; learn the what and why of existing and potential fans.
Help build fan strategies with insight into the drivers behind fan behavior; dive deep into motivations and actions.

New for 2017:

  • League engagement
  • Reasons for following a team or athlete
  • Additional fan segments
  • More major sporting events by name
  • Mobile viewing
  • Live streaming of events
  • Social networking interaction
  • Tailgating
  • Advertising influence
  • Sponsorship

Want to learn more?