Enhance existing data assets with over 60,000 consumer attributes

Integrate unstructured or structured first party data, primary research or customer data with Simmons’ comprehensive coverage of consumer attitudes, media behaviors and brand usage to unearth unique insights about your consumers and prospects.

Features & Capabilities

  • Proprietary segmentation appends
  • Integration of primary research studies
  • Customer database matching
  • Media property prototyping

Key Benefits

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