Actionable Consumer Insights
MRI-Simmons is a leading consumer research company, providing advertisers, agencies and media companies with the most timely, single-source consumer insights available. Our solutions are powered by two of the leading surveys of American consumers:
MRI's Survey of the American Consumer® is used in the majority of US media and marketing plans and has long been the industry standard for magazine audience ratings. Through over 24,000 in-person interviews each year, MRI captures in-depth information on consumer media choices, attitudes, and consumption of products and services in nearly 600 categories.
Simmons' National Consumer Study brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study is the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including over 7,500 English- and Spanish-speaking Hispanics. Released quarterly, the National Consumer Study utilizes a patented, single-frame sample design.