Is cannabis the growth engine that thousands of brands have been dreaming of – or an enormous distraction that will suck up marketing dollars and attention, yielding little return? The fact is that both could be true, depending on where you play and how you size the opportunity.
To inform a smart, data-driven approach to the cannabis marketplace, MRI-Simmons has developed the first robust syndicated report on cannabis in the US. Going beyond stereotypes, MRI’s National Cannabis Study helps brands, agencies, and publishers assess today’s cannabis opportunity.
In this special "green" paper, we analyze the cannabis landscape, highlight six cannabis attitudinal segments, and share 7 surprising insights from our 2019 National Cannabis Study.