Top 6 Strategies for Marketing to Boomerangs
Boomerangs, identified by Simmons as those between the ages of 35 and 44, are comprised of nearly 40 million members. Boomerangs are a quintessential family-oriented generation who are motivated by the desire to build stability for their spouses and kids. Thus, their primary focus in life has taken a dramatic shift from “self” to “family.” They're not the popular and often outspoken Millennial, nor are they the older, more secure and stable Gen Xer. However, Boomerangs represent a unique opportunity for financial service organizations.
In this white paper, we explore 6 strategies that financial institutions should employ when attempting to reach the Boomerang consumer.
- General Attitudes & Lifestyle Quirks
- Key Attitudes on Finance
- Credit Card Usage
- Methods of Bill Payment
- Insurance Coverage
- Types of Investments
- Debt Profiles