Former comScore VP to oversee expansion of industry partnerships to help drive growth
NEW YORK, Dec. 6, 2016 -- Simmons Research, a leading cross-channel consumer analytics company, today announced the addition of Steve Dennen as Vice President and Head of Partnerships. Reporting to President and Chief Research Officer Pat Pellegrini, Dennen will help Simmons realize its measurement science vision through vertically focused partnerships and the development of cross-channel applications, including data activation.
Prior to joining Simmons, Mr. Dennen held senior leadership positions on the product management and business development teams at comScore. Most recently, Dennen led the development and execution of partnerships that integrated comScore insights into numerous programmatic and ad tech platforms.
"Steve is a great leader with a strong work ethic and experience that lines up well with Simmons' core business," said Pat Pellegrini, President and Chief Research Officer. "I am confident that his experience and background in establishing mutually beneficial partnerships will help Simmons fulfill our promise and add increased value to both existing and new partners."
With over 20 years of experience, Steve Dennen's expertise covers the digital advertising, analytics, ad tech, research, and software industries. During his 13 years with comScore, Steve brought to market and managed innovative and market-leading products, and executed and managed partnerships with many leading companies to advance the capabilities and sales of comScore services. Steve holds an MBA from The University of Virginia's Darden School of Business, and a BA in Economics from Harvard University.
"I am thrilled to join Pat and the rest of the Simmons team," said Dennen. "Simmons is a well-regarded brand in the media and consumer research industry, and their measurement science rigor is unmatched. The last several years in digital marketing have seen a focus on data scale at the expense of data quality. Building on existing capabilities and through new product development initiatives and strategic partnerships, Simmons will bridge that gap and bring to market solutions in which brands can utilize marketing data that is both high quality and large scale."
Simmons Research is a leading cross-channel consumer research company. Simmons measures consumer preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with their consumers using rich demographic, psychographic, attitudinal, intent, and behavioral data across devices. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.
Matt Cumello, Senior Marketing Director