Data visualization for enhanced consumer profiling

The Simmons and Esri partnership helps marketers more accurately describe and understand the behaviors of target audiences using Esri’s market-leading mapping and segmentation capabilities.

With a wealth of consumer attributes available from Simmons, marketers can craft their ideal audiences on a national and local level, and then use data visualization and profiling tools from Esri to drive consumer targeting and better understand the localized differences between consumers.

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