comScore

A more targeted approach to TV advertising

The Simmons and comScore partnership drives a more targeted approach to TV advertising, allowing marketers to make decisions based on audiences that are reflective of the actual consumer rather than a generalized demographic.

Television buyers and sellers can leverage the expansive Simmons’ consumer behavior dataset within comScore’s proprietary TV measurement platforms, to gain a greater understanding of the true audience and thus make more informed and efficient transactions.

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