May 3, 2018

Up Front With Pharma Users

Upfronts are in full swing! In this post, we compare and contrast some targets within the pharmaceutical industry and show how Simmons data can help you build a story to close the deal.
February 20, 2018
Simmons Innovation

Innovation Rocks! Turning a 60-Year Old Company into a Fast-Paced Start-Up

Three months ago I joined Simmons and promised to deliver innovation – innovations that improve our clients experience and that give them...
February 5, 2018
Simmons Insights Consumer Intelligence Portal

Introducing Simmons Insights

We're excited to announce the launch of Simmons Insights, a new platform that significantly reducing the amount of time spent on data analysis and insights generation. 
December 11, 2017
net neutrality and millennial consumers

Net Neutrality, Millennials, and Newton’s Third Law

For every action, there is an equal and opposite reaction. No, we’re not talking physics in this blog post. But in many ways...
November 3, 2017
Hispanics and Soccer

Family and Fandom: Hispanic Soccer Fans in the US

In October, the US Men’s soccer team suffered an embarrassing loss during the World Cup qualifiers, and will not be competing in the World Cup for the first time since 1986...
October 12, 2017
baseball fans

The Growing Influence of Hispanic MLB Fans

MLB fans are waiting to see which teams clinch the NLCS and ALCS pennants to face-off in the World Series. Among those fans sits a large portion of Hispanic MLB enthusiasts...
October 11, 2017
Female Nascar Fans

Shifting Gears: Women Help Drive NASCAR Fan Engagement

The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...
October 10, 2017

La Oportunidad: Hispanics and Personal Finance

As part of #HispanicHeritageMonth, Simmons Research decided to take a look at Hispanics and Financial Services, to take a dive into how this group can be best served by marketers..
September 13, 2017

Rise of the Smart Home Consumer

Connected home automated devices have exploded in popularity in the last few years. Currently, 46% of internet-wired households...