October 5, 2018

ESports Extravaganza

For this week’s Fun Fact Friday, we thought we’d take a look at Esports fans, specifically the social elements of Esports using data from our 2018 Sports Fan and Engagement Study...
October 3, 2018
consumer opinion on fake news

Rise of the Doubters: Consumers Weigh-in on Fake News and Media Trustworthiness

Simmons Research conducted a survey of American adults in order to learn how much Americans at large trust the media...
September 28, 2018
weight watchers rebrand

Weight Watchers, Wellness and Consumer Targeting

This week has been all about the rebrands. From donuts getting dropped like hot potatoes to Weight Watchers shedding the weight of extra letters...
August 16, 2018
The Story Behind Numbers Alma Blog

The Hidden Stories Behind Numbers

In my (many) years working with the Hispanic segment in the U.S., one constant criticism has been the relative lack of reliable data to support marketers’ decision-making process. I believe that...
July 30, 2018
Introducing Brand Catalyst

Introducing Brand Catalyst

Today we are pleased to announce the launch of Brand Catalyst, a revolutionary brand strategy and predictive segmentation tool. Built on the Simmons Insights platform, Brand Catalyst identifies the unique characteristics that differentiates over 8,000 brands.
June 25, 2018
IHOP Twitter

The Trolling of IHOP (IHOB), and the Importance of Representative Consumer Insights

The recent marketing stunt by IHOB (aka IHOP), aimed at raising awareness of their pivot to serving burgers, has evoked a bevy of trolling on social media. At first glance....
June 19, 2018
Smart Speaker

Alexa, What’s up with Smart Speakers These Days?

According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
June 11, 2018
Sports betting, gambling, USA

Gambling Propensities and Market Viability After PASPA

With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?
May 22, 2018
Game of Thrones Binge Watching

Brace Yourselves: Binge Watching Parents Are Coming!

With the launch of Fall 2017 Media Behavior Trends study, we decided to take a deeper dive into binge watching TV...