June 19, 2018
Smart Speaker

Alexa, What’s up with Smart Speakers These Days?

According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
June 11, 2018
Sports betting, gambling, USA

Gambling Propensities and Market Viability After PASPA

With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?
May 24, 2018
Amazon go

Amazon Setting the Gold Standard in Retail Store Innovation

Last week, not even four months after Amazon opened its first Amazon-Go grocery and convenience store in Seattle, the company announced...
May 22, 2018
Game of Thrones Binge Watching

Brace Yourselves: Binge Watching Parents Are Coming!

With the launch of Fall 2017 Media Behavior Trends study, we decided to take a deeper dive into binge watching TV...
May 15, 2018
Wedding Shopping Trends

Engagement and Wedding Shopping Not Just ‘For the Girls’

People across the globe are hearing wedding bells this week in anticipation of Britain’s Royal Wedding Saturday, when..
May 7, 2018

Faster, Smarter Storytelling Through Data

We're introducing a number of new features in Simmons Insights, including DataHaul, Quad Charts, Trending, and more.
May 3, 2018

Up Front With Pharma Users

Upfronts are in full swing! In this post, we compare and contrast some targets within the pharmaceutical industry and show how Simmons data can help you build a story to close the deal.
February 20, 2018
Simmons Innovation

Innovation Rocks! Turning a 60-Year Old Company into a Fast-Paced Start-Up

Three months ago I joined Simmons and promised to deliver innovation – innovations that improve our clients experience and that give them...
February 5, 2018
Simmons Insights Consumer Intelligence Portal

Introducing Simmons Insights

We're excited to announce the launch of Simmons Insights, a new platform that significantly reducing the amount of time spent on data analysis and insights generation.