October 15, 2018

The Cryptocurrency Craze

On Wednesday, we released our State of Consumer Financial Services report highlighting the changing digital payments and currencies sector. In the report, cryptocurrency owners are touted for...
October 12, 2018
Likely Voters Midterm Elections 2018

How the Preferences of Likely Voters Could Impact the Midterm Elections

Simmons Research examined those Americans indicating that they were the most likely to vote in the 2018 midterm elections, as part of our Digital Dynamic National Consumer Survey, an online expansion of our long-running mail survey...
October 10, 2018

Why Financial Services Companies Aren’t the Only Ones Who Need to Look at Digital Payments and Currencies

While the buzz of cryptocurrencies has faded into the background, the fact that the consumer financial landscape is changing rapidly has not...
October 5, 2018

ESports Extravaganza

For this week’s Fun Fact Friday, we thought we’d take a look at Esports fans, specifically the social elements of Esports using data from our 2018 Sports Fan and Engagement Study...
October 3, 2018
consumer opinion on fake news

Rise of the Doubters: Consumers Weigh-in on Fake News and Media Trustworthiness

Simmons Research conducted a survey of American adults in order to learn how much Americans at large trust the media...
September 28, 2018
weight watchers rebrand

Weight Watchers, Wellness and Consumer Targeting

This week has been all about the rebrands. From donuts getting dropped like hot potatoes to Weight Watchers shedding the weight of extra letters...
August 16, 2018
The Story Behind Numbers Alma Blog

The Hidden Stories Behind Numbers

In my (many) years working with the Hispanic segment in the U.S., one constant criticism has been the relative lack of reliable data to support marketers’ decision-making process. I believe that...
July 30, 2018
Introducing Brand Catalyst

Introducing Brand Catalyst

Today we are pleased to announce the launch of Brand Catalyst, a revolutionary brand strategy and predictive segmentation tool. Built on the Simmons Insights platform, Brand Catalyst identifies the unique characteristics that differentiates over 8,000 brands.
June 25, 2018
IHOP Twitter

The Trolling of IHOP (IHOB), and the Importance of Representative Consumer Insights

The recent marketing stunt by IHOB (aka IHOP), aimed at raising awareness of their pivot to serving burgers, has evoked a bevy of trolling on social media. At first glance....