November 14, 2018

Instant Edge: What To Do When Your Sparkle Fizzles

Using our new Instant Edge tool, we explored consumer sentiment around the recent controversy surrounding LaCroix to understand awareness of the lawsuit, the impact on LaCroix, and potential impact on the sparkling water category...
November 12, 2018

The Two Americas, A Snapshot in Brands

With Simmons’ data, POLITICO recently indexed the top “liberal” and “conservative” brands across 36 categories. The research confirms some familiar stereotypes, but also reveals some surprisingly wide splits...
November 9, 2018

The Surprising Link Between Acculturation and Healthy Eating Among Hispanic Consumers

For this week’s Fun Fact Friday, we decided to create a slight twist on the general acculturation view and look at Hispanic consumer segments based on how strongly they identify with their country of origin.
November 8, 2018
Brand Catalyst Persona Creator

Introducing Persona Creator, an automated, time-saving segmentation builder in Brand Catalyst

Persona Creator is a clustering tool to help marketers identify niche segments of their brand, the competitor, or the prospective consumer...
November 2, 2018

9 Things You Should Know About Hispanic Voters Ahead of the 2018 Midterm Elections

Hispanic voters are poised to play a potentially pivotal role as to whether the Democrats or the Republicans control the US Congress after the midterm elections...
October 26, 2018
Swing Voters Midterm Elections 2018

5 Things You Should Know About Swing Voters Ahead of the 2018 Midterm Elections

We put Swing Voters under a microscope as part of our Digital Dynamic National Consumer Survey, and identify the top 5 things to know about these voters...
October 23, 2018

Fashionable Youth Using Allowances for Clothing Purchases

The Simmons Youth Study measures the attitudes and consumer behaviors of those kids and teens aged 6-17. In this blog post we explored how kids spending their allowances...
October 15, 2018

The Cryptocurrency Craze

On Wednesday, we released our State of Consumer Financial Services report highlighting the changing digital payments and currencies sector. In the report, cryptocurrency owners are touted for...
October 12, 2018
Likely Voters Midterm Elections 2018

How the Preferences of Likely Voters Could Impact the Midterm Elections

Simmons Research examined those Americans indicating that they were the most likely to vote in the 2018 midterm elections, as part of our Digital Dynamic National Consumer Survey, an online expansion of our long-running mail survey...