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December 19, 2018
eSports Fans

Decoding esports Fans to Justify Brand Investments

Despite eSports’ growing popularity, many brands still don’t understand how to incorporate eSports into their marketing and advertising strategy. There is still a lot of uncertainty about who these eSports fans are or how to...
December 3, 2018

Connecting with Digital Deal Seekers During the Holiday Season

Thanksgiving has come and gone, and the holiday season is in full effect. While Black Friday and Cyber Monday may be over, there is still plenty of holiday shopping to be done...
November 27, 2018
Corporate Social Responsibility

Giving Tuesday and the Importance of Corporate Social Responsibility for Brands

In honor of giving back Tuesday, we at Simmons decided to take a dive into our data on US households’ charitable contributions...

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