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November 14, 2018

Instant Edge: What To Do When Your Sparkle Fizzles

Using our new Instant Edge tool, we explored consumer sentiment around the recent controversy surrounding LaCroix to understand awareness of the lawsuit, the impact on LaCroix, and potential impact on the sparkling water category...
November 12, 2018

The Two Americas, A Snapshot in Brands

With Simmons’ data, POLITICO recently indexed the top “liberal” and “conservative” brands across 36 categories. The research confirms some familiar stereotypes, but also reveals some surprisingly wide splits...
November 9, 2018

The Surprising Link Between Acculturation and Healthy Eating Among Hispanic Consumers

For this week’s Fun Fact Friday, we decided to create a slight twist on the general acculturation view and look at Hispanic consumer segments based on how strongly they identify with their country of origin.

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