July 30, 2018
Introducing Brand Catalyst

Introducing Brand Catalyst

Today we are pleased to announce the launch of Brand Catalyst, a revolutionary brand strategy and predictive segmentation tool. Built on the Simmons Insights platform, Brand Catalyst identifies the unique characteristics that differentiates over 8,000 brands.
May 7, 2018

Faster, Smarter Storytelling Through Data

We're introducing a number of new features in Simmons Insights, including DataHaul, Quad Charts, Trending, and more.
May 3, 2018

Up Front With Pharma Users

Upfronts are in full swing! In this post, we compare and contrast some targets within the pharmaceutical industry and show how Simmons data can help you build a story to close the deal.
February 20, 2018
Simmons Innovation

Innovation Rocks! Turning a 60-Year Old Company into a Fast-Paced Start-Up

Three months ago I joined Simmons and promised to deliver innovation – innovations that improve our clients experience and that give them...
February 5, 2018
Simmons Insights Consumer Intelligence Portal

Introducing Simmons Insights

We're excited to announce the launch of Simmons Insights, a new platform that significantly reducing the amount of time spent on data analysis and insights generation. 
December 20, 2016
data_innovation

The North Star in Data Innovation

The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...