June 18, 2019
Hispanic marketing authenticity trap

Millennials, Hispanic marketing, and the authenticity trap

New findings from MRI’s Survey of the American Consumer® point to the ambiguous and sometimes unpredictable reactions that Spanish-language marketing can evoke.
April 23, 2019
Romance between digital brands and print magazines

Why digital wants to be tangible

The trajectory of media seemed crystal clear – MP3s would make records and CDs obsolete; e-books would out-muscle the paper variety; and printed newspapers and magazines would eventually succumb to digital alternatives.