January 22, 2019

Top Brands and Booking Methods for Travelers

Think you really know about current consumer trends in the travel industry? Some of our insights might surprise you. We recently put together an overview of the travel market - not just what consumers are doing, but more importantly, how and why.
December 19, 2018
eSports Fans

Decoding esports Fans to Justify Brand Investments

Despite eSports’ growing popularity, many brands still don’t understand how to incorporate eSports into their marketing and advertising strategy. There is still a lot of uncertainty about who these eSports fans are or how to...
December 3, 2018

Connecting with Digital Deal Seekers During the Holiday Season

Thanksgiving has come and gone, and the holiday season is in full effect. While Black Friday and Cyber Monday may be over, there is still plenty of holiday shopping to be done...
November 27, 2018
Corporate Social Responsibility

Giving Tuesday and the Importance of Corporate Social Responsibility for Brands

In honor of giving back Tuesday, we at Simmons decided to take a dive into our data on US households’ charitable contributions...
November 14, 2018

Instant Edge: What To Do When Your Sparkle Fizzles

Using our new Instant Edge tool, we explored consumer sentiment around the recent controversy surrounding LaCroix to understand awareness of the lawsuit, the impact on LaCroix, and potential impact on the sparkling water category...
November 12, 2018

The Two Americas, A Snapshot in Brands

With Simmons’ data, POLITICO recently indexed the top “liberal” and “conservative” brands across 36 categories. The research confirms some familiar stereotypes, but also reveals some surprisingly wide splits...
November 9, 2018

The Surprising Link Between Acculturation and Healthy Eating Among Hispanic Consumers

For this week’s Fun Fact Friday, we decided to create a slight twist on the general acculturation view and look at Hispanic consumer segments based on how strongly they identify with their country of origin.
November 8, 2018
Brand Catalyst Persona Creator

Introducing Persona Creator, an automated, time-saving segmentation builder in Brand Catalyst

Persona Creator is a clustering tool to help marketers identify niche segments of their brand, the competitor, or the prospective consumer...
November 2, 2018

9 Things You Should Know About Hispanic Voters Ahead of the 2018 Midterm Elections

Hispanic voters are poised to play a potentially pivotal role as to whether the Democrats or the Republicans control the US Congress after the midterm elections...