December 3, 2018

Connecting with Digital Deal Seekers During the Holiday Season

Thanksgiving has come and gone, and the holiday season is in full effect. While Black Friday and Cyber Monday may be over, there is still plenty of holiday shopping to be done...
November 14, 2018

Instant Edge: What To Do When Your Sparkle Fizzles

Using our new Instant Edge tool, we explored consumer sentiment around the recent controversy surrounding LaCroix to understand awareness of the lawsuit, the impact on LaCroix, and potential impact on the sparkling water category...
November 9, 2018

The Surprising Link Between Acculturation and Healthy Eating Among Hispanic Consumers

For this week’s Fun Fact Friday, we decided to create a slight twist on the general acculturation view and look at Hispanic consumer segments based on how strongly they identify with their country of origin.
November 8, 2018
Brand Catalyst Persona Creator

Introducing Persona Creator, an automated, time-saving segmentation builder in Brand Catalyst

Persona Creator is a clustering tool to help marketers identify niche segments of their brand, the competitor, or the prospective consumer...
October 15, 2018

The Cryptocurrency Craze

On Wednesday, we released our State of Consumer Financial Services report highlighting the changing digital payments and currencies sector. In the report, cryptocurrency owners are touted for...
October 10, 2018

Why Financial Services Companies Aren’t the Only Ones Who Need to Look at Digital Payments and Currencies

While the buzz of cryptocurrencies has faded into the background, the fact that the consumer financial landscape is changing rapidly has not...
October 5, 2018

ESports Extravaganza

For this week’s Fun Fact Friday, we thought we’d take a look at Esports fans, specifically the social elements of Esports using data from our 2018 Sports Fan and Engagement Study...
September 28, 2018
weight watchers rebrand

Weight Watchers, Wellness and Consumer Targeting

This week has been all about the rebrands. From donuts getting dropped like hot potatoes to Weight Watchers shedding the weight of extra letters...
July 30, 2018
Introducing Brand Catalyst

Introducing Brand Catalyst

Today we are pleased to announce the launch of Brand Catalyst, a revolutionary brand strategy and predictive segmentation tool. Built on the Simmons Insights platform, Brand Catalyst identifies the unique characteristics that differentiates over 8,000 brands.