Chief Executive Officer
Andrew is known for being a business leader who brings creative solutions to clients and his own teams. Prior to Simmons, he spent more than seven years at Nielsen, where he was Chief Revenue Officer at Nielsen Catalina solutions and where he ran Nielsen's Digital organization. Notably, during Andrew's Tenure, Nielsen became a leader in Digital media and measurement, launched new products like Digital Ad Ratings and the Nielsen Audience Segments and acquired eXelate and Vizu.
Andrew began his career in management consulting with Accenture and Cap Gemini. where he worked with leading global companies. Subsequently he held executive roles in a series of private equity and venture backed companies. Andrew has a Masters Degree in Finance from Brandeis University.
SVP, Chief Operations Officer
Gerry Dirksz is Chief Operations Officer at Simmons Research. His team is responsible for sample design, sample selection, respondent acquisition and data collection. Gerry is a dynamic and versatile research professional with over twenty years of experience in the media research industry. Prior to joining Simmons, Gerry held critical research leadership and process improvement roles at Univision, comScore, Nielsen and Ernst & Young LLP.
Chief Strategy Officer
Kalyan Lanka Heads up product innovation and strategy for Simmons Research (formerly part of Experian Marketing Services). Kalyan is responsible for product management, product marketing and strategic partnerships. In his role, his team focuses on cutting edge innovation in cross-channel consumer and media research. His team is also responsible for designing and executing corporate strategy. Prior to Simmons Research, Kalyan was the Head of Product & Strategy at Lotame, a Data Management Platform. Kalyan was responsible for Lotame’s product strategy and roadmap. His primary focus was creating a unified data management platform that showcased the value of data and uses beyond audience targeting. Prior to Lotame, Kalyan was Director of Product Management at comScore where he managed their International product management team responsible for product strategy and development in Europe, Asia and Latin America. Kalyan holds a Masters from Duke University and a Bachelor of Technology from Indian Institute of Technology (IIT) Madras.
Vice President, Brand Sales
As VP of Brand Sales, Dana is responsible for leading the sales and service team for Simmons brand partnerships. Her team plays a critical role in in the growth of Simmons emerging revenue as well as new product development based on client needs.
Dana has spent her entire career working closely with brand marketers to solve their marketing and overall brand growth objectives. Dana spent nearly 15 years at Conde Nast Media Group at some of their most prestigious brands, in senior sales positions. Dana most recently held a leadership role at Gimbal, the leading Enterprise grade location data/SAAS solution in in the mobile ad tech space. Dana graduated with a BA from The University of Connecticut.
As Chief Scientist, Steven Millman oversees a strong measurement science team responsible for creating advanced techniques to combine measurement technology and methodology. Throughout his career, Steven has maintained a focus on quantitative and statistical analysis, survey, research design and other applied research techniques. Prior to joining Simmons, Steven was Senior Vice President for Research at comScore, where he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data.
Chief Financial Officer
Alan Resneck, CFO at Simmons Research, is a CPA and with over 25 years of experience in finance and accounting. His most recent position was CFO at AlphaImpactRx, a primary research firm to the pharmaceutical industry, which was recently sold to IMS Health. His other experience includes executive-level finance positions at Trion, Inc., XOS Technologies, People 2.0 and V-SPAN.
SVP, Head of Partnerships
As Head of Partnerships, Steve has leadership for all business and corporate development efforts at Simmons. He and his team are responsible for establishing and growing partnerships that span revenue generation, product development, and strategic initiatives, as well as identifying and executing strategic investments and acquisitions that align with Simmons’ strategic goals and growth objectives.
Prior to Simmons, Steve spent 13 years at comScore in senior roles within the Business Development and Product Management teams. Previously, he held roles in systems/process consulting at Accenture and product management/marketing at Adobe (formerly Macromedia).
Steve holds a BA degree from Harvard and an MBA from Darden/University of Virginia.
Chief Technology Officer
As Chief Technology Officer, Pyeush Gurha drives the measurement technology agenda for Simmons Research, including the design and development of sophisticated passive measurement technologies, streamlined data processing and reporting systems and advanced data collection processes. Pyeush has more than 15 years of direct experience leading engineering teams working on development of syndicated analytics products and solutions using Media, Advertising and Shopper Data collected from panels and census means. As the CTO of Symphony Advanced Media he oversaw the development and commercialization of passive cross media technology and cloud based analytic platform that measures Video consumption and Advertisement exposure on Linear and Non Linear TV including OTT, SVOD and other digital platforms. In the process he contributed to more than 15 patents. Prior to that he was part of team at Information Resources Inc that developed the innovative Liquid Data Platform that delivers insights on Market Performance, Shopper Insights and In-Market execution to CPG & Retail companies.
Pyeush has a Bachelor’s Degree in Engineering from Nagpur University, India and Post Graduate Diploma in Management from Symbiosis University, Pune India.
VP, Product & Custom Analytics
Jim Laiderman is VP of Custom Analytics and Product Management at Simmons. In this role Jim is responsible for shaping the vision, creating the roadmap and driving the execution of Simmons’ custom products and analytics.
Prior to joining Simmons, Jim was a Managing Principal, Analytics at Acxiom, helping client’s roadmap their digital transformation and optimize their omni-channel campaign strategies. And prior to Acxiom, Jim led an analytics team at Nielsen focused on the global growth and delivery of the company’s segmentation, predictive modeling and custom research.
Jim is a former member of the editorial board for the Journal of Database Marketing, a trained Six Sigma Executive Black Belt and holds a Bachelor’s Degree in Economics from Brandeis University.
VP, Head of Agency Sales
As Vice President and Head of Simmons' Agency Practice, Dan leads all sales and service and sets the strategic direction in this key vertical. He and his team are responsible for building, growing, and enhancing agency partnerships across Simmons' massively expanding capabilities in the consumer insights, technology, and software space.
Prior to Simmons, Dan spent 3 years as Vice President of Agency Sales at comScore, leading a team that generated record-breaking sales of cutting-edge cross media and consumer journey products. Before joining comScore, Dan spent a decade at GfK MRI, most recently as Vice President of Business Development, where he was a top sales producer and new business leader in the agency, advertiser, custom and advanced analytical solutions space.
Dan graduated Magna Cum Laude with a BA from the University of Arizona.
Sr. Director, Marketing
Matt Cumello is Senior Director of Marketing for Simmons Research. In this role he is responsible for marketing strategy and execution, including brand management, public relations, marketing operations, demand generation and online marketing.
Matt has over 15 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology. Prior to joining Simmons, Matt ran marketing for AnyPresence, an enterprise mobile application platform startup, which he helped to position as an industry leader through aggressive PR and analyst relations efforts. Prior to that, he served as senior product marketing manager at comScore where he managed marketing strategy and execution for several syndicated products. At comScore, Matt conceptualized and implemented a marketing automation system that tripled the number of sales opportunities, and increased won opportunities by 500%.